Optimizepress vs. Elementor: The Landing Page Builder Battle

In today’s digital age, a landing page builder is essential for any online marketer or business owner. There are many different options available on the market, but two of the most popular are Optimizepress and Elementor. Both of these tools have their own unique set of features and benefits. So, which one is the best?

In this blog post, we’ll look closely at Optimizepress and Elementor to see which is the best landing page builder. We’ll compare and contrast their features, prices, Pros and Cons, and more. After reading this post, you should know which tool is right for you and your business. We hope you enjoy this article comparing Optimizepress vs. Elementor, and be sure to leave us any feedback if you have any questions!

Optimizepress Overview

Optimizepress is a well-known landing page builder. It’s a WordPress plugin that helps you create beautiful, high-converting landing pages, opt-in forms, and sales pages.

It’s been around for a while (since 2014) and has many features that make it an excellent option for companies of all sizes.

In this article, we’ll take an in-depth look at Optimizepress and its features, so you can decide if it’s the right tool for you.

Optimizepress is a powerful landing page builder that comes with a wide variety of templates to choose from. With its live editor, you can make changes to your pages in real time and see how they look before you publish them.

Optimizepress also has a vast library of conversion-optimized page templates that are designed to help you increase your conversion rate. And if you need more control over your landing pages, you can use the custom elements feature to add your own HTML, CSS, and JavaScript code.

One of the best features of Optimizepress is that it seamlessly integrates with many well-known email marketing platforms, including AWeber and MailChimp, allowing you to quickly collect leads and expand your email list.

Optimizepress also offers tools to help you grow your business, including an affiliate program management system, membership site builder, and course creator.

Optimizepress Pros

Wide Variety Of Templates

Optimizepress offers a wide variety of templates for different types of landing pages. There are templates for sales pages, squeeze pages, webinar registration pages, and more. Each template is designed to be conversion-optimized and can be customized to match your brand.

Great User Experience

Optimizepress is user-friendly and straightforward to use, even if you’re not tech-savvy. With the live editor, it’s simple to make changes to your pages in real-time and preview them before publishing.

And if you need more control over your landing pages, the custom elements feature allows you to add your own HTML, CSS, and JavaScript code.

Great For Creating Membership Sites

If you want to create membership sites, Optimizepress is an excellent option, thanks to its membership site builder tool. With this tool, you can easily create and manage your membership site without any coding knowledge required.

You can also use the Optimizepress course creator tool to create and sell online courses from your membership site.

Value For Money

Optimizepress is excellent value for money. It’s one of the market’s most affordable landing page builders, yet it doesn’t sacrifice quality or features. You get access to all the features you need to create high-converting landing pages at an affordable price. The Essential plan starts at just $99 per year (or $8.25 per month), which gives you access to all of the core features and templates.

If you need more features like sales funnels and split testing, the Suite plan starts at $199 per year. And if you’re an agency or freelancer who wants to create landing pages for your clients, then the Agency Standard plan starts at $399 per year.

Integrates With Many Other Tools

Optimizepress integrates with many other tools you might already use in your business, such as email marketing platforms, payment processors, CRMs, webinar platforms, and more. This makes it easy to add your Optimizepress landing pages to your existing sales funnel without hassle.

Optimizepress Cons

Limited Customer Support

The only ways to contact the business are via email or their help desk; no live chat or phone support is offered. This can be frustrating for customers who need immediate assistance.

No Free Trial Available

Optimizepress does not offer a free trial, so you must purchase a plan before trying it out. This can be a barrier for some people who want to test the software before they commit to it.

Old-Fashioned UI

The user interface of Optimizepress is old-fashioned and less modern than some of the other landing page builders on the market. This can make it challenging to use for some people, especially if they are used to more contemporary software.

Optimizepress vs. Elementor: Optimizepress Key Features

Live Editor

The Optimizepress live editor is one of the most powerful features that set it apart from other landing page builders. With the live editor, you can make changes to your pages in real time and see how those changes will affect your conversion rate.

This feature helps test different headlines, calls to action, and images to see which converts best.

Optimizepress also has many built-in templates designed for high conversion rates. And if you want enhanced control over your landing pages, you can use the custom elements feature to add any elements to your pages.

250+ Conversion Optimized Page Templates

Optimizepress has over 250 pre-designed landing page templates optimized for conversion.

All the templates are responsive and come with various customization options. You can also use the live editor to make real-time changes to any of the templates.

If you’re unhappy with any of the default templates, you can create a template from scratch using the custom elements feature.

Responsive Templates Design

Optimizepress templates are designed to be responsive, so they’ll look great on all devices.

And because they’re designed for high conversion rates, you can rest assured that your landing pages will look great and convert well, no matter what device your visitors are using.

 Opt-in Forms

Optimizepress comes with a wide range of built-in opt-in forms that you can use to grow your email list or sell products and services online.

Many different form types are available, including popups, inline forms, and floating bars. You can also use the custom elements feature to create any kind of form you want.

Additionally, Optimizepress integrates with all of the leading email marketing platforms, including AWeber, Mailchimp, and Constant Contact, if you’re looking for additional ways to expand your email list.

Custom Elements

If you want increased control over your landing pages, you can use the custom elements feature to add any elements to your pages.

For instance, adding a countdown timer or an animated progress bar only requires a few clicks.

Or, if you want to create a custom opt-in form or popup, you can use the custom elements feature to do that as well.

The custom elements feature allows you to create any kind of landing page you want, and the possibilities are virtually endless.

Elementor Overview

With the help of the WordPress plugin Elementor, you can easily design your own pages and posts. It’s one of the most popular page builder plugins on the market, with over 4 million active installs.

Elementor was created by Yoni Luksenberg and Ariel Klikstein in 2016. The plugin was initially built as a page builder for landing pages but has since been expanded to include full site customization capabilities.

Elementor is available in both free and premium versions. The free version includes all the essential features you need to create custom pages, while the premium version includes additional features like WooCommerce integration, form builder, popups, and more.

In this section, we’ll look at the critical features of Elementor and its pros and cons. We’ll also compare it to another popular page builder plugin, OptimizePress.

Elementor Pros

Free Version

With many features and the ability to make unlimited pages, Elementor’s free version is a great place to start.

Ease Of Use

With Elementor’s user-friendly drag-and-drop interface, you can easily create unique pages without knowing how to code. You can also preview your changes using the live preview feature before publishing them.

High Level Of Functionality

You can build unique pages and posts with Elementor’s extensive feature set. With the Pro version, you can also access additional features such as WooCommerce integration, popups, and a form builder.

Value For Money

The Pro version of Elementor is reasonably priced, considering its range of features. There is also a 30-day money-back guarantee to try it out risk-free.

Integration Capabilities

Elementor integrates with many plugins and services, such as WordPress, WooCommerce, Google Analytics, MailChimp, and more. This allows you to extend the functionality of your website beyond just creating landing pages.

Elementor Cons

Performance Issues

The biggest complaint that users have about Elementor is its performance issues. While the builder is fast and easy to use, it can often slow down your website. This is because Elementor uses a lot of JavaScript, which can bog down your site if you’re not careful.

In addition, some users have reported that their sites have crashed after using Elementor for a while. While this is not a common issue, it is something to be aware of if you consider using the builder on a large or complex site.

Learning Curve For Beginners

While Elementor is relatively easy to use, there is still a bit of a learning curve for beginners. This is because the builder offers so many features and options. As such, learning how to use the builder’s features to create custom designs can take some time.

If you’re new to web design or don’t have much experience with WordPress, consider using another page builder that is easier to use. But if you’re prepared to learn how to use Elementor, you’ll be rewarded with a strong and versatile page builder.

3rd Party Plugins Often Cause Issues

Another downside of using Elementor is that 3rd party plugins often cause issues with the builder. This is because most 3rd party plugins are not explicitly designed for Elementor, and as such, they can conflict with the builder’s code. This can often lead to problems with your site’s layout or functionality when using specific plugins with Elementor.

If you plan on using any 3rd party plugins with Elementor, test them thoroughly before adding them to your live site.

No Whitelabel Version

One final downside of Elementor is that there is no Whitelabel version available. If you want to use the builder on client sites, you’ll have to use the Elementor branding. While this isn’t a huge issue, it’s something to be aware of if you want a page builder that offers a Whitelabel option.

Optimizepress vs. Elementor: Elementor Key Features

Landing Page Builder

Elementor is a powerful drag-and-drop landing page builder that makes it easy to create professional-looking landing pages without any coding knowledge. With Elementor, you can easily add and customize elements on your landing pages, such as forms, images, and buttons. You can also use Elementor’s built-in templates to save time and create beautiful landing pages in minutes.

Popup Builder

Elementor’s popup builder allows you to create popups and design them exactly how you want easily. You can choose from various pre-designed popup templates or start from scratch. With the popup builder, you can add any element to your popup, including images, videos, forms, and social media buttons. You can also use Elementor’s live preview feature to see how your popup will look before you publish it.

Dynamic Content

Dynamic content is one of Elementor’s most powerful features. It allows you to insert dynamic content blocks into your landing pages and popups. These blocks are automatically updated with new content from your website or blog, so you don’t have to update them yourself manually. This is a great way to maintain the freshness and currentness of your landing pages and popup windows without having to put in additional effort.

Motion & Interactions

Elementor’s motion & interactions feature allows you to add animations and effects to your elements on your landing pages and popups. This makes your pages more eye-catching and engaging for visitors. With this feature, you can choose from various animation effects and control when they trigger on your page. For example, you can make an element fade in when someone scrolls down the page or make it bounce when they click on it.

Live Editing

Live editing is another excellent feature of Elementor that allows you to make real-time changes to your landing pages. This means you can see how your changes will look on the page before publishing them. This is a great way to experiment with different designs and ensure everything looks perfect before going live with your changes.

Optimizepress vs. Elementor: Optimizepress Plans And Pricing


Optimizepress Essential is the most basic and affordable plan offered by the company. It includes access to all of Optimizepress’ core features, as well as support and installation for one website. The price for this plan is $99 per year. This plan includes the following features:

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 400+ Conversion Optimized Templates
  • 34+ Premium Integrations
  • Regular Product Updates & New Features
  • Email SupportĀ 


The Optimizepress Suite plan is the next step up from the Essential Plan and includes everything in the Essential plan plus some additional features. This plan costs $199 annually and allows you to install Optimizepress on up to 20 personal websites. This plan also includes the following features:

  • OptimizeFunnels
  • OptimizeCheckouts
  • OptimizeMentor
  • OptimizeLeads
  • Easy Split Testing
  • Metrics Dashboard
  • OptimizeUrgency
  • Premium Template Collections

Agency Standard

The Agency Standard plan is the top-tier offering from Optimizepress and includes everything in the Essential and Suite plans, plus being able to build sites & funnels for clients. The Agency Standard plan also allows you to install Optimizepress on up to 20 client sites. This plan costs $399 per year.

Optimizepress vs. Elementor: Elementor Plans And Pricing

Essential Plan

The Essential plan is Elementor’s most basic offering and includes everything you need to start building landing pages. With this plan, you’ll have access to Elementor’s core features, including the live editor, responsive design, opt-in forms, custom elements, website kits, and premium support. The Essential plan costs $59 per year and allows for activation on one website.

Expert Plan

The Expert plan is designed for users who want to take their landing page design to the next level. The Expert plan costs $199 annually and allows you to use Elementor on up to 25 websites.

Agency Plan

The Agency plan is designed for users who want to create landing pages for clients or businesses. The Agency plan costs $399 annually and allows you to activate Elementor on up to 100 websites. 

Optimizepress vs. Elementor: Which Is Cheaper?

Regarding pricing, Optimizepress and Elementor are on par, and there isn’t really much difference in their pricing. Elementor’s lowest plan is about $40 cheaper than the lowest plan on Optimizepress. In the end, your needs and requirements will dictate which platform you choose to go with. 

Optimizepress vs. Elementor: Conclusion

In conclusion, Optimizepress and Elementor are great landing page builders with advantages and disadvantages. If you’re looking for a builder with a wide variety of templates and a great user experience, then Optimizepress is a good choice. Elementor, on the other hand, is a better choice if you’re looking for a builder that is simple to use and offers a high level of functionality. Ultimately, both platforms are excellent, and you will be satisfied with both!

We hope you enjoyed this Optimizepress vs. Elementor comparison and please do let us know if you have any questions!


Do I Need Development Skills To Use Elementor?

No, you don’t need any development skills to use Elementor, as this plugin was designed with ease of use in mind. You can use Elementor even if you’re a total newbie!

Elementor Free And Pro Version Differences?

The free version of Elementor offers all the essential features you need to create a landing page. However, you’ll need to upgrade to the pro version to unlock the tool’s full potential. The pro version includes more advanced features such as form builder, popup builder, WooCommerce integration, etc.

If I Created Pages With Optimizepress 2.0, Will They Still Work With Optimizepress 3.0?

Yes, pages created with Optimizepress 2.0 will still work with Optimizepress 3.0. However, we recommend upgrading to the latest version of the plugin to take advantage of all the new features and improvements.

What Are The Main Alternatives To Optimizepress?

Some main alternatives to Optimizepress are Unbounce, Leadpages, Instapage, and HubSpot Sales Hub CRM software.

Is Optimizepress Better Than Clickfunnels?

This question is difficult to answer as it depends on your needs and preferences. Both tools have their pros and cons. However, if you are looking for the best software to build sales funnels, Clickfunnels would be a better choice. However, Clickfunnels is also pretty costly, with their base plan starting at $147 per month. If you’re on a budget, then Optimizepress is a better choice. 

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