Wix vs. Unbounce: Detailed Head-To-Head Comparison

If you’re trying to choose between Wix vs. Unbounce, you’re in for a tough decision. Both platforms have pros and cons, and it depends on your specific needs as to which is the better choice. In this blog post, we’ll take a detailed look at both Wix and Unbounce, comparing their features side by side. By the end, you should be able to determine which platform is best for you.

What Is Wix?

Through online drag-and-drop tools, Wix’s cloud-based web development platform enables users to build HTML5 websites and mobile sites. Wix was founded in 2006 by three Israelis, Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Wix is based in Tel Aviv, Israel.

In January 2018, Wix had 110 million registered users in 190 countries. In November 2016, Wix launched an artificial intelligence (AI) assistant named Wix ADI (Artificial Design Intelligence). This feature allows users to create a website with the Wix Editor’s help without using coding skills.

Wix provides its users with a wide range of templates that can be used for different types of websites. There is also a massive library of images, videos, and other multimedia files that can be used on websites created with Wix. Users can also add their own custom HTML code and CSS styles to customize their website further.

Wix Pros

800+ Templates

Wix provides its users with over 800 templates to choose from. This is an excellent selection for those who want to create a professional website without starting from scratch. The templates are also organized by industry, making it simple to find one appropriate for your company.

Free Plan Available

Wix offers a free plan which allows you to create a website with limited features. This is an excellent option for those just starting out and who want to avoid committing to a paid plan. The free plan does include Wix branding, but you can remove it by upgrading to a paid plan.

Ease Of Use

Wix is a highly user-friendly platform and is great for those who are not tech-savvy. The drag-and-drop editor makes it simple to create a website without coding knowledge. You can also add features and applications with just a few clicks.

Free Stock Images

Wix provides its users with access to over 1 million free stock images. This is an excellent resource for those who want to add high-quality images to their website without paying for them.

Wix App Market

The Wix App Market offers a wide selection of applications you can add to your website, and there are apps for everything from social media integration to eCommerce platforms. This is a great way to increase the functionality of your website without hiring a developer.

Wix Cons

Not The Best For Building Landing Pages

While Wix is an excellent platform for building websites, it’s not the best solution for landing pages. This is because landing pages require specific design elements and conversion optimization features that Wix does not offer.

For example, Wix does not offer A/B testing, which is essential for optimizing your landing page for conversions. Additionally, the platform does not have a built-in form builder, so you’ll need to use a third-party tool to create and add forms to your landing page.

Wix Branding On Free Plan

If you’re on the free plan, your website will include branding from Wix. This can be removed by upgrading to one of Wix’s Premium Plans. However, if you’re looking to create a professional-looking website or landing page, the branding may be off-putting for visitors.

Analytics Only On Paid Plans

Wix only offers analytics on their paid plans. So if you’re on the free plan or one of their lower-priced plans, you won’t be able to track your website’s traffic or see how visitors interact with it. This can make it difficult to gauge your website’s or landing page’s success and make necessary improvement changes.

Not Able To Change Templates

Once you’ve selected a template for your website or landing page, you cannot change it without starting from scratch. This can be frustrating if you want to make changes down the road but don’t want to rebuild your entire site from scratch.

Mobile Loading Speeds

One downside of using Wix is that mobile loading speeds can be slow. This is because Wix websites are built using Flash, which is not supported by all mobile devices. As a result, visitors may have difficulty accessing your site on their mobile devices if they don’t have a strong internet connection.

Wix Key Features

Wix Editor

The Wix Editor is the core of the platform. It can be used to build a new website or to improve an existing one. The editor is based on a drag-and-drop interface, making it easy to use, even if you have no experience with web design.

There are two ways to use the Wix Editor: online and offline. The online version is the more popular option, as it allows you to work on your website from anywhere, anytime, and the offline version is only available for Windows users.

Advanced SEO Tools

Wix provides advanced SEO features that enable you to optimize your website for increased search engine visibility. With Wix, you can set custom titles and descriptions for each page of your site and add keywords to help improve your site’s ranking in search results.

You can also use Wix’s built-in Google Analytics integration to track your website’s traffic and performance. This information can be used to improve your site’s SEO and overall effectiveness.


Wix ADI (Artificial Design Intelligence) is a feature that allows you to create a professional-looking website without prior experience or knowledge of web design. With Wix ADI, you answer a few questions about what kind of website you want to create, and then Wix makes a custom site for you based on your answers.

Wix ADI is an excellent option for those who want to create a simple website quickly and easily without worrying about the technical aspects of web design. However, it should be noted that Wix ADI has its limitations; it can only be used to create basic websites and does not offer as much flexibility or customization as the regular Wix Editor.


Wix provides comprehensive analytics tools that give insights into how your website performs. With Wix Analytics, you can track your website’s traffic, see which pages are most popular with visitors, and view other statistics such as bounce rate and average time on site.

This information can be used to improve your website’s design and functionality and its overall effectiveness in achieving your desired goals (such as generating leads or sales).

In addition to tracking general statistics about your website’s visitors, Wix Analytics also allows you to track specific actions taken by individual visitors (known as “events”). For example, if you’re selling products on your website, you could track when a visitor adds an item to their shopping cart or completes a purchase. This information can be precious in understanding what motivates visitors to take action on your site.

Wix Blog

Wix provides a powerful and easy-to-use blogging platform that can be used to improve your website’s SEO and overall effectiveness. With Wix Blog, you can easily add new blog posts, photos, and videos. You can also track how many people are reading your blog and see which posts are the most popular with readers.

In addition to its built-in blogging features, Wix Blog allows you to easily integrate with popular third-party services such as Google Analytics, Facebook, Twitter, and Instagram. This will enable you to track your blog’s performance and reach across multiple platforms.

Social Tools

Wix provides a suite of social tools to help you promote your website and engage with your audience. With Wix, you can create a Facebook Page for your business, connect your website to Twitter, and use the Wix platform to manage all of your social media accounts in one place.

Wix Chat

Wix Chat is a real-time live chat tool to communicate with your website visitors. With Wix Chat, you can offer customer support, answer questions, and build customer relationships.

Mobile Friendly

Wix websites are automatically optimized for mobile devices, so you don’t have to worry about creating separate mobile versions of your site. All of the features and functionality of your Wix website will work on mobile devices, including contact forms, social media integration, and eCommerce functionality.

What Is Unbounce?

With the help of Unbounce, you can create, publish, and optimize your landing pages for the highest possible conversion rates. With Unbounce, you can quickly create beautiful landing pages designed to convert without having to code or design them yourself. You can also easily split-test your landing pages to see which ones perform best and make changes accordingly.

While Unbounce is an excellent tool for building high-converting landing pages, there are better solutions for building an entire website. Consider switching to a different platform, such as Wix or Squarespace, if you want to create a website with many pages and features. However, if your sole focus is creating high-converting landing pages, then Unbounce is definitely the way to go.

Unbounce Pros

Unbounce is a powerful tool that allows you to create beautiful, high-converting landing pages. With Unbounce, you can test different versions of your landing page to see which performs best. Additionally, Unbounce has a built-in conversion tracking system so you can see how well your landing pages are performing.

Excellent Quality Templates

Unbounce comes with over 100+ professionally designed templates that are optimized for conversions. With such a wide selection of templates, you can find a design that perfectly fits your brand and message.

Quickly Create And Publish Landing Pages

Without knowing any code or paying for a designer, you can quickly create a landing page with Unbounce’s drag-and-drop builder. Once you’re happy with your page, hit publish, and your page will go live!

Great Split Testing Functionality

As we mentioned before, Unbounce is great for conversion optimization thanks to its split-testing functionality. You can test different versions of your landing page with split testing to see which converts best. This extremely valuable tool can help increase your conversion rate and boost sales.

Easy To Use Platform

Unbounce is an easy-to-use platform that even the least tech-savvy users will find intuitive and straightforward to use. Thanks to its drag-and-drop builder, creating landing pages is a breeze – even if you’ve never designed a website before!

Unbounce Cons

It’s Pricey

Unbounce may not be your best option if you’re on a budget. Their cheapest plan starts at $90/month, more than double Wix’s most expensive Ecommerce plan. And if you want all the features Unbounce offers, you’ll have to sign up for their $225/month Accelerate plan.

Not The Best Solution For Website Building

While Unbounce is great for building landing pages, there are better solutions for creating an entire website. A platform like Wix or Squarespace is preferable if you want a website with multiple pages.

It Has A Learning Curve

Unbounce can be tricky to use, especially if you need to familiarize yourself with landing page builders. There’s a learning curve involved in getting the most out of the platform. But once you’re familiar with using Unbounce, it’s pretty easy to use.

Unbounce Key Features

Popups And Sticky Bars

Unbounce’s popups and sticky bars are designed to help you capture more leads and convert visitors into customers. The features are highly customizable, so you can create a unique experience for your visitors that will maximize conversions.

A/B Testing

A/B testing is a crucial feature of Unbounce that allows you to test different versions of your landing pages to see which one performs better. This is essential for optimizing your conversion rate and ensuring that your pages are as effective as possible.

Dynamic Text Replacement

Dynamic text replacement is a powerful tool that allows you to customize your landing pages for each visitor. This ensures that your pages are relevant and targeted, which can increase conversion rates significantly.


Unbounce integrates with many popular marketing and CRM tools, making tracking and managing your leads and customers easy. This is a valuable feature for businesses that want to make the most of their marketing efforts.

Fast Content Delivery

Unbounce’s fast content delivery network ensures that your landing pages load quickly, even on slow internet connections. This is important for providing a good user experience and ensuring that visitors don’t leave your page before it has a chance to load.

Auto Image Optimizer

Unbounce’s auto image optimizer compresses and resizes images to improve page loading times. This can be a massive benefit if you have a lot of pictures on your site or your pages are loading slowly. To use the auto image optimizer, add your images to the Unbounce platform, and they will be automatically optimized. You can also specify how much compression you want to apply to your pictures.

Custom Mobile Pages

Unbounce allows you to create custom mobile pages optimized for smaller screens. This can significantly improve the user experience for mobile visitors and help you rank better in mobile search results. An important thing to remember when creating custom mobile pages is that they should be explicitly designed for mobile devices, which means they should be easy to navigate and load quickly on smaller screens.

AI Writer

The AI writer is a tool that helps you to write better copy for your pages. It analyzes your page content and provides suggestions for improving it. This can be a valuable tool if you’re unsure how to optimize your page for conversion. The AI writer is constantly learning and evolving, so keeping your pages up-to-date is essential. It’s also important to note that the AI writer is not a replacement for a human copywriter. It can make suggestions, but you must ultimately decide how to put them to use.

Themeforest Marketplace

The Themeforest marketplace offers a wide selection of templates and themes for Unbounce pages. This can be a great way to find a professional-looking template that matches your branding and style. 

Page Duplication

Unbounce allows you to duplicate existing pages, saving time when creating new pages. This feature can be beneficial if you need to create multiple versions of a page (for example, if you’re running A/B tests).

Wix vs. Unbounce: Ease Of Use

There’s no doubt that both Wix and Unbounce are powerful platforms. But Wix is the undisputed champ in terms of usability.

Wix’s drag-and-drop editor is one of the market’s most intuitive and user-friendly editors. Even if this is your first time building a website, you’ll be able to create a beautiful site with Wix.

Although the editor in Unbounce is also simple to use, Wix’s editor is more intuitive. Unbounce has a slight learning curve, which might frustrate new users.

Both platforms offer templates to make creating your pages easier. However, Wix’s templates are more user-friendly and customizable. With Unbounce, you’re somewhat limited in customization (although they offer some advanced customization options).

At the end of the day, both platforms will get the job done. But if you’re looking for a platform that’s easy to use from start to finish, Wix is the way to go.

Wix vs. Unbounce: SEO Functions

Wix is better for SEO than Unbounce for several reasons:

  1. Wix has built-in SEO tools that are easy to use and effective.
  2. Wix sites are indexed by Google more quickly than Unbounce sites.
  3. Creating optimized content is simple with Wix’s drag-and-drop editor.
  4. Wix’s advanced features give you more control over your site’s SEO. 
  5. Websites tend to perform better in terms of SEO than single landing pages, as Google likes websites with more content and blog posts. 
  6. Wix’s blogging features make it easier for you to create highly optimized blog posts.

Wix vs. Unbounce: Building Landing Pages

While Wix is a better platform overall, Unbounce is designed explicitly for building landing pages, making it the better choice for that particular task. Unbounce has all the features you need to create high-converting landing pages, including:

A/B testing: You can test different landing page versions to see which performs better.

Dynamic text replacement: This feature allows you to customize your landing page for each visitor based on their preferences.

Integrations: Unbounce integrates with various email marketing and CRM platforms, making it easy to add leads to your existing system.

Fast content delivery: Unbounce uses Amazon CloudFront to deliver your content quickly and reliably.

Conversion Features: Unbounce comes with many features that help increase conversions. 

Wix vs. Unbounce: Ecommerce Functionality

Both offer eCommerce capabilities; however, Wix has built-in features that make it easy to set up an online store, such as product pages, shopping carts, and inventory management. Wix also has an app market that allows you to increase your store’s functionality easily. 

Payment Options

As mentioned above, Wix offers more payment options than Unbounce. This is important because it gives customers more ways to pay for your products or services. In addition to the major credit cards (Visa, Mastercard, American Express), Wix also supports PayPal, Stripe, and Square. With Wix, you get access to 70+ major payment gateways. This makes it easy for customers to pay how they want, whether it’s with a credit card or their preferred payment method.

Built-In Features For Online Stores

Another reason Wix is a better choice for eCommerce businesses is that it has built-in features specifically for online stores. For example, setting up product pages on Wix is easy, and you can add photos, descriptions, pricing information, and more with just a few clicks. Plus, Wix offers a shopping cart and inventory management features so you can keep track of your store’s orders and stock levels easily.


If you are a drop shipper, then with Wix, you get access to the Modalyst marketplace, which gives you access to millions of high-quality products from the most popular suppliers. 

Wix’s built-in eCommerce engine and huge app market make it the winner in this category.  

Wix vs. Unbounce: Customer Support

While both Wix and Unbounce offer excellent customer support, Unbounce’s customer support is slightly better. Here’s why:

Unbounce customers tend to love the quality of customer support with many different channels available. You can contact Unbounce via live chat, email, or phone call. 

Wix also provides means to contact them through live chat, email, or phone calls. However, the customer support level could be improved, and sometimes you might have to wait a while before getting assistance.

Finally, the quality of customer support is generally higher at Unbounce. The reps are more knowledgeable and seem more invested in helping customers solve their problems.

Wix vs. Unbounce: Analytics Features

When it comes to analytics features, Unbounce definitely has the edge over Wix. Unbounce provides detailed information on every visitor to your site, including where they came from, what pages they viewed, and how long they stayed on each page. This level of detail is not available with Wix.

In addition, Unbounce also offers a wide range of A/B testing features that allow you to test different versions of your landing pages and see which ones perform best. With Wix, you can only A/B test individual elements on a page (such as the headline or call-to-action button), which limits the scope of what you can test.

Finally, Unbounce provides built-in integrations with several popular analytics tools (such as Google Analytics and Mixpanel), making tracking your results and measuring your ROI easy. With Wix, you’ll need to use third-party plugins to get this level of integration.

Wix vs. Unbounce: Building Websites

Wix is the better platform if you’re looking to build a website. Wix is a website builder that offers users an easy-to-use drag-and-drop editor, making it simple to create a professional website without any prior experience.

Wix also offers advanced features for more experienced users, such as SEO tools and the ability to add custom code. Plus, with Wix’s free plan, you can create a basic website at no cost.

In contrast, Unbounce is primarily a landing page builder, which means it’s not as well suited for creating an entire website. While Unbounce offers some website templates, they are limited compared to what’s available on Wix.

Unbounce doesn’t have a free plan like Wix, so if you’re on a tight budget, you’ll likely be better off going with Wix.

Wix vs. Unbounce: Which Platform Is More Popular?

Unbounce is one of the market’s most widely used landing page platforms, which is no secret. In fact, Unbounce is used by some of the most well-known companies in the world to build landing pages that convert well. At the same time, Wix is the most popular website builder in the industry, and both platforms are used by some fortune 500 companies.

Here are just a few examples of companies that use Unbounce:

  • LinkedIn
  • Crunchyroll
  • Hootsuite
  • Visual Systems Group
  • Cottage Life Media
  • Symbio
  • Active Network
  • Valtech

Here are some of the companies that use Wix:

  • SAP
  • Deloitte
  • CBS
  • Braxley Brands Hilton
  • Lyft
  • Hamilton Island

Unbounce is used by so many well-known brands because it is effective. Creating a high-quality landing page is essential to increase your online sales and conversions.

A platform like Unbounce removes much of the guesswork involved in creating a successful landing page. With Unbounce, you can be sure that your landing pages will be visually appealing and conversion-optimized.

Wix vs. Unbounce: Plans And Pricing

Wix Website Plans

Connect Domain

Wix’s Connect Domain plan is their most basic and affordable option, perfect for those just starting out with their business. For $4.50 per month, you get a professional website, a custom domain name, and access to Wix’s powerful web design tools. You’re also limited to 1 GB of bandwidth and 500 MB of storage. Also, this plan displays Wix ads, so you need to upgrade to a higher plan to remove them. 


The Combo plan is more suited for small blogging websites, costing only $8.50 per month. This plan comes with 2 GB bandwidth, 3 GB storage space 30 minutes of video hosting time. You also get a Google Ads voucher. Finally, there are no Wix ads on this plan. 


The Unlimited plan is their most popular option and is perfect for businesses & freelancers. For $12.50 per month, you get everything in the Combo plan plus unlimited bandwidth, 10 GB storage, and 1 hour of video hosting. This plan offers additional features, including the Site Booster and Visitor Analytics apps. 


The VIP plan is Wix’s top-of-the-line offering and includes everything in the Unlimited plan plus priority support, 35GB of storage, and 5 video hours. This plan is perfect for businesses that rely heavily on their website or need peace of mind knowing they have priority access to Wix’s support team. The VIP plan starts at $24.50 per month, and its additional features included are the Professional Logo maker and social media logo files. 

Wix Business And eCommerce Plans

Business Basic

This is Wix’s lowest eCommerce plan, costing $17/month. This plan includes unlimited bandwidth, 20 GB of storage space, and 5 video hours.

Below is a list of all the features included with the Business Basic plan: 

  • Secure online payments
  • Plans & recurring payments
  • Customer accounts
  • Custom domain
  • Free domain for 1 year
  • Remove Wix ads
  • Google Ads Voucher
  • Unlimited products
  • Abandoned cart recovery
  • Sell on social channels

Business Unlimited

The Business Plan is perfect for growing eCommerce stores and costs $25/month. This plan comes with 35 GB storage space and 10 video hours. In addition to the features offered in the Business Basic plan, this plan comes with the following additional features:

  • Subscriptions
  • Multiple currencies
  • Automated sales tax (100 transactions/month)
  • Sell on marketplaces
  • Dropshipping by Modalyst (Up to 250 products)
  • Product reviews by KudoBuzz (1,000 reviews)

Business VIP

With the $35/month Business VIP plan, you can use every eCommerce feature Wix offers. This plan comes with 50 GB storage space and unlimited video hours. This plan includes all the features offered with previous plans and the following features listed below:

  • Customized reports
  • Priority customer care
  • Automated sales tax (500 transactions/month)
  • Dropshipping by Modalyst (Unlimited products)
  • Product reviews by KudoBuzz (3,000 reviews)
  • Loyalty program by Smile.io
  • Customized analytics

All 3 eCommerce Plans with Wix also come with these additional features:

  • Unlimited services & classes
  • Multi-calendar sync
  • Staff seats
  • Subscriptions & memberships
  • SMS notifications
  • Bookings on the go
  • Bookings analytics
  • Unlimited events & tickets
  • Ticket sales commission (2.5%)
  • Pass ticket fees to attendees
  • Mobile tickets
  • Online orders
  • Reservation management
  • Custom menus
  • Online rentals & listings
  • Advanced room pricing
  • Scheduling services
  • Online sessions
  • Memberships & packages
  • Mobile app for members
  • Online store
  • Staff management
  • Automated reminders
  • Stream video & music
  • Sell your artwork

Unbounce Plans And Pricing


The Launch plan is Unbounce’s most basic plan, and it’s also their cheapest costing $90/month. This plan limits you to 500 conversions, 20,000 visitors, one domain, and two users. In addition, the Launch plan comes with most of Unbounce’s core features that, include:

  • Client Sub-Accounts
  • Smart Builder
  • Unbounce Apps
  • Optimized Page Sections
  • Style Guide
  • Copy Assistant
  • Design Assistant
  • Copy Insights
  • Builder Grid
  • Mobile Breakpoints
  • Mobile-Responsive Design
  • Multi-Device Page Preview
  • Conversion Goals
  • Integrations & Webhooks
  • Classic Builder
  • Popups & Sticky Bars
  • Fully Customizable Templates
  • Real-Time Conversion Analytics
  • Speed Boost
  • Auto Image Optimizer


The Optimize plan is designed for businesses starting to see some traction with their landing pages and need a little more power to scale up their campaigns. It costs $135/month and allows you up to 1,000 conversions, 30,000 visitors, five domains, and unlimited users. It includes all features from the Launch plan in addition to the features listed below:

  • A/B Testing
  • Dynamic Text Replacement (DTR)
  • Smart Traffic
  • Visitor Attributes
  • Time-To-Learn
  • Conversion Mapping
  • Smart Traffic Reports

If you’re starting to outgrow the Launch plan but need more time to be ready for the top-tier Accelerate plan, the Optimize plan is a great middle ground.


The Accelerate plan is Unbounce’s highest offering, and it’s designed for businesses generating a lot of traffic and needing all the bells and whistles that Unbounce offers. It costs $225/month and allows 2,500 conversions, 50,000 visitors, and up to 10 domains. The Accelerate plan includes all of Unbounce’s features and Advanced Targeting & Scheduling.

If you’re generating a ton of traffic and need all of Unbounce’s features at your disposal, the Accelerateplan is worth considering. However, at $225/month, it’s also their second most expensive option. 


The Concierge plan is Unbounce’s most expensive plan. This plan’s starting price is a whopping $575 per month. This plan is for professional internet marketers generating many conversions and getting lots of traffic. This plan is for you if you get over 5,000 conversions and 100,000 unique visitors monthly. The Concierge plan also allows you to host over 25 domains. It’s important to note that if you exceed the traffic, conversion, and domains mentioned above, you will have to contact Unbounce for custom pricing. In most cases, you will pay over $575 per month. 

Wix vs. Unbounce: Pricing Verdict

From the pricing options above for both Wix and Unbounce, it’s clear that Wix is the cheaper option. Wix’s most expensive plan, the Business VIP eCommerce plan, costs $35 per month, which is still more affordable than Unbounce’s Launch Plan, costing $90/per month. 

Also, remember that Wix offers a free plan while Unbounce doesn’t.

If pricing is your main concern or if you are on a budget, Wix is the clear winner. 

Wix vs. Unbounce: Key Differences

Big Price Difference

Wix is a much cheaper platform than Unbounce. While Unbounce does have a free trial, its monthly prices start at $90 per month, while Wix’s starts at just $8.50 for the combo plan. Wix also has a free version available for beginners, and this makes Wix a much more affordable option for small businesses and individuals.

Wix Has A Free Plan, and Unbounce Has A Free Trial

While both platforms offer a free trial, only Wix has a free plan. This plan allows you to use all of Wix’s features without paying anything. Unbounce’s free trial, on the other hand, only gives you access to its features for 14 days. After that, you’ll need to choose one of its paid plans.

Split Testing Features

Both platforms offer split testing features, but Unbounce’s are more advanced. With Unbounce, you can split-test everything from your headline to your call-to-action button, which means you can fine-tune your landing pages for maximum conversion rates. Wix’s split testing features are less comprehensive but still helpful in testing things like headlines and images.

Wix Is A Website Builder, Unbounce Is A Landing Page Builder

Wix is a website builder, first and foremost. This means that it’s designed for building complete websites, not just individual landing pages. Wix is the better option if you’re looking for a platform to help you build an entire online presence. However, if your sole focus is creating high-converting landing pages, Unbounce is the better choice.

Wix vs. Unbounce: Our Final Verdict On Each Platform

When To Choose Wix?

Here are some of the main reasons we recommend that you should go with Wix over Unbounce:

You Want To Create A Simple Website

Wix is an excellent option for creating a simple website with only a few pages. It’s easy to use, and you can create a website in a few minutes. Plus, it’s free to use if you don’t mind having ads on your site.

You’re A Beginner, And Don’t Know How To Code

If you’re new to website creation and don’t know how to code, Wix is also a good choice. The drag-and-drop editor is easy to use and doesn’t require any coding knowledge. Plus, plenty of templates and tutorials are available to help you get started.

You’re On A Budget

If you’re on a tight budget, Wix is a great option. You can create a website for free, and there are only minimal costs if you upgrade to a premium plan. With Unbounce, you’ll need to pay at least $90/month for the Launch plan.

Wix Is Best Suited For These Types Of Business

If you’re running any of these types of businesses, then Wix is most likely the better choice for you:


Photographers need a website that is both visually appealing and easy to use. Wix offers users the ability to create beautiful websites with no programming required. You can easily add photos, create galleries, and sell your work online.

Online Services

You need a professional website if you offer any online service, such as consulting, coaching, or teaching. Wix allows you to create a modern website with features like online booking and payments. You can also easily integrate your website with your existing business tools and services.


Restaurants need a website that is both informative and inviting. Wix makes it easy to add menus, photos, and information about your restaurant. You can also take online orders and reservations directly through your website.

Blog Websites

Bloggers need a platform that is easy to use and customizable. Wix allows users to create a unique website that reflects their personal brand. You can easily add blog posts, photos, videos, and more to your site.

Fitness Classes

Fitness instructors need a way to promote their classes and connect with potential students. Wix makes it easy to create a professional website where you can showcase your classes and schedule appointments or sign-ups.

When To Choose Unbounce?

Below are some of the best use cases in which we believe Unbounce would be a better solution for you:

You Want A Higher Conversion Rate

If you want more conversions, then you should choose Unbounce. Unbounce allows you to create high-converting landing pages with features like A/B testing, dynamic text replacement, and integrations. With these features, you can increase your conversion rate and get more leads.

You Want A Landing Page Builder

If you want a dedicated landing page builder, then Unbounce is your platform. Unbounce gives you everything you need to create effective landing pages that convert. With features like popups and sticky bars, you can make your pages more engaging and increase your conversion rate.

You Want To Generate More Leads

If you want to generate more leads, then Unbounce is the better platform. With its powerful lead generation features, Unbounce can help you capture more leads and grow your business.

You Have Knowledge Of Online Marketing

If you have knowledge of online marketing, then Unbounce is the platform for you. With its advanced features and integrations, Unbounce allows you to create sophisticated marketing campaigns that generate leads and conversions. To use these features effectively, you need to have a moderate level of knowledge in internet marketing to make these features work for you effectively.

Wix vs. Unbounce: Conclusion

After reading this detailed head-to-head comparison of Wix and Unbounce, it’s clear that each platform has its own set of pros and cons. Wix is an excellent option if you’re looking to build a simple website with no frills. However, if you’re looking to create high-converting landing pages, then Unbounce is the better choice.

Both platforms are easy to use and have a wide selection of templates. However, Unbounce shines in its conversion optimization features and split testing functionality. These make it worth the higher price tag for businesses serious about generating leads and sales from their website. We hope you enjoyed this Wix vs. Unbounce comparison and hope we have assisted you in choosing the correct platform for your business.


Do Countdown Timers Work?

This question has a somewhat complex answer. Conversion rates may be impacted by countdown timers, but this depends on the context in which they are used. A countdown timer could instill a sense of urgency and motivate visitors who are already interested in your product or service to take action. A countdown timer, however, might be inconvenient and drive away visitors who have yet to be interested in what you have to offer. A countdown timer can also make your landing page look less trustworthy if you aren’t using it correctly. In general, countdown timers should only be used sparingly and when you are confident they will increase your conversion rate.

Why Do Landing Pages Need To Be Simple?

There are two main reasons why landing pages need to be simple. First, you want visitors to be able to quickly understand what your offer is and how it can benefit them. Visitors will likely move on if your landing page is too complex or confusing. Second, you want visitors to take action on your offer without getting distracted by other elements on the page. This means that your call-to-action should be clear and easy to find, and there shouldn’t be any other links or distractions that could take away from it. Keep these things in mind when creating your landing page, and you’ll be more likely to see success.

How Important Is The Landing Page Design?

While the design isn’t everything, it can definitely impact conversion rates. A well-designed landing page will look professional and trustworthy, which can encourage visitors to convert. On the other hand, a poorly designed landing page can give visitors the impression that your company is amateurish or untrustworthy, which will likely discourage them from converting. So while the design isn’t everything, making sure your landing page looks its best is still important.

What Type Of Traffic Works Best For Landing Pages?

Since every business is unique and every offer will appeal to different people, there is no universal response to this question. However, in general, it’s best to focus on customers who are already interested in what you’re selling or who have previously expressed an interest in comparable goods or services. These people are more likely to convert because they already have some interest or need for your offering. You can use various marketing channels to reach these people, such as paid advertising, social media, email marketing, or even organic search. Focusing on quality over quantity regarding your landing page traffic is essential.

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