Divi vs. Webflow: Which Platform Is Better?

With the help of the internet, anyone can now launch a business. But, to be successful, you need to have a well-designed website. Two popular platforms can help you create a website quickly and easily: Divi and Webflow. So, which one is better?

Divi is a versatile WordPress theme that comes with a drag-and-drop page builder. It’s easy to use and offers a wide range of features. However, it has a slight learning curve, and some features can be confusing.

Webflow is a visual website builder that enables you to create responsive websites without coding or website design knowledge. It’s easy to use and offers a wide range of templates. However, it has a steep learning curve, and the paid plans are costly compared to competitors.

This article will pit Divi vs. Webflow to help you decide the most suitable platform for your needs.

What Is Divi?

Divi is a WordPress theme and page builder. It is developed by Elegant Themes, one of the world’s most popular WordPress theme shops. Divi has been around for several years and has a loyal following among WordPress users.

Divi is a versatile page builder that can be used for any type of website. There are dozens of pre-made layouts and a drag-and-drop page builder tool that makes it easy to customize your website.

Divi also has excellent community support, and there is an active forum where users can ask questions and get assistance from other users. And if you need more help, there are plenty of third-party resources, such as tutorials, courses, and books.

Last but not least, Divi comes with high-quality templates, and these templates are designed to be professional and easy to use. And if you want a higher level of control with regard to the design of your website, you can always purchase one of the many premium child themes available for Divi.

Divi Pros

Wide Range Of Templates

Divi has a wide range of themes suitable for any type of website. Whether you’re building a personal blog, an eCommerce store, or a corporate website, Divi has a theme that will fit your needs.

Excellent Community Support

If you run into any problems while using Divi, you can rest assured that there is a fantastic community of users who are always willing to help. The Divi support forums are very active, and you can usually find a solution to your problem within minutes.

High-Quality Templates

Divi comes with over 100 high-quality templates that you can use to create your website. These templates are fully customizable and can be used as a starting point for your design.

Clean And Intuitive Interface

Divi has a clean and intuitive interface that makes it easy to build websites without coding knowledge. With a few simple clicks, you can easily create intricate layouts using the drag-and-drop builder.

Lifetime Access Option

If you purchase the lifetime access option, you will have access to all future updates and new features for as long as Divi exists. This is an excellent option for those who want their website updated regularly without paying monthly or yearly subscriptions.

Divi Cons

Slight Learning Curve

A slight learning curve is associated with Divi’s page builder, making it initially challenging to master. However, it’s easy to use once you become familiar with the page builder.

Inline Editing Option Needs Improvement

The inline editing option in Divi could use some improvement, and it could be more user-friendly and can confuse beginners.

Longer Pages Are Slower

If you have a lot of content on your page, it can take Divi a while to load all of the content, and this can be frustrating for users trying to access your site quickly.

No Pop-Up Builder

Divi does not have a pop-up builder, which can be limiting for some users. To create pop-ups, you’ll need to use another tool or plugin.

Many Features Can Be Confusing

There are so many features in Divi that it can be overwhelming for new users. Knowing where to begin and what each feature does can be difficult.

Divi Key Features

Drag-And-Drop Page Builder

One of Divi’s most well-liked features is its drag-and-drop builder. It enables you to quickly design unique layouts for your pages and posts. The page builder can also be used to create landing pages, sales pages, and other types of website pages. The builder is very intuitive and easy to use, and there are also many tutorial videos available that show you how to use it.

True Visual Editing

Divi’s visual editor is another great feature, and it allows you to see what your page will look like as you edit it. With this feature, you can ensure that your pages look exactly how you want before publishing them.

Responsive Editing

With Divi, you can edit your pages across various devices thanks to its responsive editing feature. This is a great way to guarantee that all your pages, including those for mobile phones and tablets, will display correctly on all devices.

200+ Full Website Packs

Divi offers over 200 complete website packs you can use to create your site. These packs include everything you need to get started, including templates, graphics, and more. They’re a great way to save time and get started quickly with Divi.

200+ Website Elements

Divi also offers over 200 website elements that you can use on your pages. These elements include buttons, forms, social media icons, and more. They’re a great way to add extra functionality to your pages without coding anything yourself.

What Is Webflow?

Webflow is a visual drag-and-drop website builder that allows users to create responsive websites without writing code. With Webflow, you can easily design and build custom websites, even if you don’t have any coding experience.

Webflow is a hosted platform, meaning you can create and publish your websites directly from the Webflow interface. There’s no need to install or download anything, and your website files are stored securely in the cloud.

Webflow offers both free and paid plans making it easier to get started with your website for those on a lower budget.

Webflow Pros

Great Customer Support

If you’re new to Webflow, or website design in general, their customer support is excellent. The team is very responsive and helpful, and they have an extensive knowledge base with detailed articles and tutorials.

A Wide Variety Of Templates Available

Webflow has a wide variety of templates available for all kinds of websites. There will undoubtedly be a template that suits your needs, whether you require a simple one-page website or a more complex multi-page site. And if you can’t find a pre-made template that suits your needs, you can always create your own from scratch using the Webflow Designer.

Fully Responsive Websites

All websites created with Webflow are automatically responsive, meaning they will look great on any device, from mobile phones to laptops and desktop computers. This is because Webflow uses a responsive grid system that automatically adjusts the layout of your site to fit the screen size of the device it’s being viewed on.

Clean And Easy-To-Use Interface

Even for those who are entirely new to website design, the Webflow interface is clear and straightforward to use. The learning curve is relatively short compared to other platforms; everything is clearly labeled and easy to find.

Webflow University

If you want to learn more about using Webflow or website design, they have an online university where you can find detailed tutorials and articles. The courses are self-paced, so you can take these online lessons at your own pace, and they’re constantly adding new classes so you can keep up with the latest trends and technologies.

Webflow Cons

Limited Free Versions

The free version of Webflow is limited. You can only create two static pages that must be published to a Webflow subdomain, and your website will have Webflow branding. This is a significant downside for people who want to use the platform for more than just experimentation. You have to upgrade to a paid plan to create more pages. 

Paid Plans Are Costly Compared To Competitors

While Webflow offers many features, its paid plans are still quite costly compared to its competitors. For example, the cheapest Divi plan costs $89 per year, while the most affordable Webflow plan starts at $228per year.

Confusing Pricing Structure

Webflow’s pricing structure could be more straightforward. There are four different paid plans, and it’s not always clear which one you need. The cost also rises in proportion to the number of sites you want to build. This can be frustrating for people who want to make one site. Also, less experienced users may need help understanding a lot of technical jargon. As a result, you may not understand precisely what you’re paying for and what you’re getting. 

Steep Learning Curve

Webflow can be tricky to learn, especially if you’re unfamiliar with web design concepts. The interface is very different from other website builders, and it takes some time to get used to it. There are also a lot of features that can be overwhelming for beginners.

Limited Customization Options

While Webflow does allow you to customize your website, there are still some limitations. For example, you can’t change the size or position of certain elements on your page, which can be frustrating if you want complete control over the look of your site.

Webflow Key Features

Drag-And-Drop Builder

Webflow’s drag-and-drop builder is one of the most user-friendly builders on the market. It is simple to use and doesn’t call for any coding expertise. You can easily add and edit content, change layouts, and add features with just a few clicks.

SEO Features

Webflow automatically generates clean and semantic code for all your pages and posts. This ensures that your site is optimized for search engines and loads faster. In addition, Webflow provides built-in tools for optimizing your website’s title tags, meta descriptions, and alt text.

CMS (Content management system)

The CMS from Webflow is a robust tool that makes it simple for you to manage the content on your website. With the CMS, you can create custom fields, add new content types, and control how your content is displayed on your website. In addition, the CMS comes with a built-in blogging platform that makes it easy to publish articles and blog posts.

Motion Design

Webflow provides an intuitive interface for animations and transitions without writing code. With the motion designer, you can create sophisticated animations with ease. In addition, the motion designer allows you to export your animations as HTML5 files that can be used on any website or web application.

100+ Responsive Website Templates

Webflow offers over 100 professionally designed responsive website templates that are perfect for businesses of all sizes. Thanks to the wide selection available, you can find a template that perfectly represents your brand. In addition, all of Webflow’s templates are fully customizable, so you can easily change colors, fonts, layouts, and more to create a unique look for your website.

Divi vs. Webflow: Ease Of Use

Out of the two platforms, Divi is slightly easier to use. Although Divi and Webflow have a learning curve, Divi is more forgiving and has a shallower learning curve. With Divi, you can get started without learning HTML or CSS. You can also use the visual builder to create your pages without touching a line of code.

The critical thing to remember with Webflow is that this platform was developed with coders and professional web designers in mind. So newbies may find the platform challenging to use at first. However, this doesn’t mean that Webflow is difficult to use. Once familiar with the platform, Webflow is just as easy to use as Divi. In fact, some people prefer Webflow because it gives them more control over their designs.

Divi is the better choice if you’re looking for an easy-to-use platform with a shallow learning curve. However, if you are okay with spending time learning how to use the platform and want more control over your designs, then Webflow is the better choice.

Divi vs. Webflow: Ecommerce Functionality

There are a few key reasons why Webflow is better for eCommerce than Divi. To start, Webflow offers built-in e-commerce functionality, while Divi does not. If you want to add eCommerce functionality to your website built with Divi, you’ll need to use a third-party eCommerce platform like Shopify or WooCommerce.

While both Divi and Webflow offer drag-and-drop design features, Webflow’s eCommerce functionality is more robust and user-friendly. With Webflow, you can easily add products, create discount codes, manage orders, and set up shipping and tax rates without having to code anything.

Another significant advantage of using Webflow for eCommerce is that it offers your customers a seamless checkout experience. With Webflow, you can customize your checkout experience to fit your store’s theme. 

Webflow also provides a better mobile shopping experience than Divi. With Webflow’s responsive design features, you can ensure that your online store looks great and works well on all devices – something that can be difficult to achieve with Divi.

Overall, if you’re looking to build an online store, Webflow is the better platform to use. It’s more user-friendly, offers more robust eCommerce functionality, and provides your customers with a better mobile shopping experience.

Divi vs. Webflow: Blogging Features

When it comes to blogging, Webflow is the clear winner. Here’s why:

Webflow offers a built-in CMS.

If you want to use Divi to create a blog, you’ll need to install and configure the WordPress plugin yourself. This can be a bit of a hassle, especially if you’re not familiar with WordPress.

Webflow, on the other hand, comes with a built-in content management system (CMS). This means that creating and managing your blog posts will be much easier.

Webflow has better design options for blogs.

Divi does offer some nice-looking blog templates, but they’re not as flexible or customizable as what Webflow offers. With Webflow, you can easily create responsive blog layouts that look great on all devices.

Webflow makes adding social media buttons to your blog posts easy.

If you want to share your Divi-powered blog posts on social media, you’ll need to install a plugin like Social Warfare or SumoMe. These plugins can be a bit finicky and may slow down your site speed.

Webflow makes it easy to add social media buttons to your blog posts with just a few clicks. Plus, no third-party plugins are required, so your site will load faster.

Divi offers a blogging module you can enable and place anywhere on your website. This blog module allows you to publish articles and media to your posts. Additionally, it’s responsive, so it looks great on all devices. However, due to the sheer amount of features Webflow offers for bloggers, Webflow is the winner in this category. 

Divi vs. Webflow: Which Platform Is Better For Small Businesses?

Webflow is better for small businesses because it offers more features and flexibility than Divi. With Webflow, you can create a custom website without coding or hiring a developer. You can also use Webflow to create an online store, blog, or portfolio. Divi only offers templates and themes, but you’ll still need to use a CMS like WordPress or WooCommerce and use various third-party services to make a functional website.

Webflow also has plans and pricing that are more suited for small businesses. The Basic plan starts at $18 per month, and the CMS plan starts at $29 per month. Divi’s plans start at $89 per year for the Yearly Access plan and $249 for the Lifetime Access plan. With Divi, you will have to pay upfront for an entire year which can be costly for smaller businesses on a budget. Over a year, you will still pay more with Webflow, but the monthly cost option might be suitable for smaller companies. Still, it’s also essential to keep in mind the level of functionality you get with Webflow.

Finally, Webflow offers a free plan, so you can try out the platform before committing to a paid plan. Divi does not provide a free trial or free plan.

Divi vs. Webflow: Integrations And Special Features

Webflow offers more integrations and unique features than Divi. For example, Webflow integrates with over 1,000 apps and services, while Divi has fewer third-party integration capabilities. Additionally, Webflow offers features such as password protection, member login areas, website backup and versioning, CMS white-labeling, and additional eCommerce features that Divi does not have. Finally, some of Webflow’s unique features include parallax scrolling, animation effects, and the ability to create custom code snippets. 

Overall, Webflow offers many more unique features not offered by Divi and other eCommerce platforms, making it the winner in this category. On top of that, Webflow can integrate with countless third-party services that allow you to increase the functionality of your website even further. 

Divi vs. Webflow: Design Customization Options

When it comes to design customization options, Webflow is the clear winner. With Divi, you are limited to the pre-made modules and layouts that come with the theme. While you can certainly customize these elements to some extent, you don’t have the same level of customization control as you do with Webflow.

Divi is more suited to users who require access to a wider variety of pre-made templates. With Divi, they have a template for almost every kind of website, so chances are you won’t be doing much customization anyways. But that’s not the point of this section. In this section, we’re talking about the level of customization. 

On the other hand, Webflow gives users complete control over their website’s design. You have the option of starting from scratch or using one of the many available templates. With Webflow, you can easily add, edit, and delete any website element without touching a single line of code.

Additionally, Webflow has an intuitive visual interface that makes designing your website fun and easy. Even if you have little web design experience, you can create a beautiful website with Webflow. It is important to note, though, that to use these features effectively, you should already be familiar with the platform and preferably have a little skill in web development to make Webflow’s platform work effectively for you.

Finally, if you need more help getting started, Webflow offers extensive learning resources, including video tutorials, a detailed help center, and an active community forum. Divi also provides a pretty good knowledge base, but it isn’t as detailed as Webflow, and there aren’t as many training resources available. 

Divi vs. Webflow: SEO Functions

When it comes to SEO, Webflow is the clear winner. Divi does not offer nearly as many search engine optimization options for your site. With Webflow, you can take advantage of unique features like sitemaps, custom meta tags, and canonical URLs. You can also control your site’s robots.txt file and create custom 404 pages.

In addition, Webflow offers built-in support for Google Analytics. This means you can track your site’s traffic and see how users are finding your site. Google Analytics can be used to monitor conversions and goal accomplishments.

Finally, Webflow automatically generates clean and valid code optimized for search engines. This means your site will load faster and rank higher in search results.

Divi vs. Webflow: Learning Resources

Webflow offers several advantages when it comes to learning resources. For starters, they have an extensive documentation site that covers all the basics of using the platform. They also offer many video tutorials, which can be helpful for visual learners. In addition, Webflow has a very active community forum where users can ask questions and seek a. Finally, Webflow offers their Webflow University option, which gives you access to many courses that you can use to familiarize yourself with the platform. 

Divi’s online resources aren’t as detailed as what you can get with Webflow. They offer a social media community with video tutorials, but this isn’t as many training resources as what’s provided with Webflow. 

Divi vs. Webflow: Plans And Pricing

Divi Plans And Pricing

Yearly Access

Divi offers two pricing plans. The first is the $89 yearly plan which allows you to use their themes on unlimited websites. This plan provides Divi, Extra, Bloom, and Monarch, and you also get annual product updates and premium support. The downside to this plan is that you’re paying $89 per year. In most cases, we recommend using the Lifetime Access plan, and we will explain why below.

Lifetime Access

Lifetime access to Divi costs $249 and includes all future updates and Lifetime Premium support. This is a one-time payment, and there are no recurring fees. You will have access to Divi for as long as it exists. You can also use their themes on any number of websites you wish. We highly recommend using this option if you have the budget, as you will save much more money in the long run. This plan also gives you all the same features and themes included in the Yearly Access plan.

Webflow Site Plans


This free plan allows you to create up to 2 static pages and is most suited for people learning how to use Webflow. You’re also allowed to have up to 50 cms items, 20 cms collections, 30 fields per collection, and 5 references per collection. With this plan, you are also limited to 1 GB of bandwidth and 1,000 monthly visitors.


The Webflow Basic plan is the most affordable way to get started with the platform. This plan costs $18 per month, and you’re limited to 500 monthly form submissions, 50 GB of bandwidth, and 250,000 monthly visits. The limitation of this plan is that it doesn’t support CMS functionality. You need to upgrade to the CMS plan if you want CMS functionality. Here are some additional features included with the Basic Webflow plan:

  • WebP support
  • Automatic responsive image generation
  • Asset upload and management panel
  • Site password protection
  • Page password protection
  • Backups
  • Custom code
  • Publish to webflow.io
  • Custom domain
  • Remove Webflow badge
  • 301 redirects
  • Sitemap controls
  • Schema markup support
  • Open Graph meta tags
  • Structured search support
  • Pre-built interactions
  • Trigger-based interactions
  • After Effects Lottie integration
  • Two-factor authentication
  • Regional CDN
  • Basic DoS Protection
  • Credit card billing
  • Email customer support
  • Webflow University


The Webflow CMS plan is perfect for those needing a website content management system. For $29 per month, you are allowed 2,000 cms items, 20 CMS collections, five references per collection, 120 requests per minute, 1,000 monthly form submissions, 200 GB bandwidth, and up to 3 guest editors. This plan includes all features from the basic plan and also consists of the additional features listed below:

  • Site search
  • API Access
  • Per-item publishing and unpublishing
  • Multi-item publishing and unpublishing
  • Scheduled publishing
  • Dynamic embeds
  • RSS feed


The Webflow Business plan is ideal for websites that receive significant traffic. For $49 per month, you get 10,000 cms items, 40 cms collections, 60 fields per collection, ten references per collection, 120 requests per minute, 300,000 monthly visits, 400 GB bandwidth, and up to 10 guest editors. In addition to all the features offered in the CMS plan, this plan comes with Form file upload and a Global CDN.


The Webflow Enterprise plan is perfect for large businesses that need the most powerful features and resources. You will need to contact Webflow for custom pricing to get pricing for this plan. This plan is suited for websites that require more than 10,000 cms items and receive more than 300,000 visits per month to their website. This plan also includes the following features:

  • SLA Uptime agreement
  • Advanced DDoS Protection
  • Invoice Payments
  • Customer Success Manager
  • Guided Onboarding

Webflow Ecommerce Plans


The Standard plan is the most basic eCommerce plan offered by Webflow. With this plan, you can have up to 500 items and sell up to $50k annual sales volume, and you’re also charged a 2% transaction fee.

This plan costs $42 monthly and includes the essential features needed to run a small online store. These features include the following:

  • Custom checkout
  • Custom shopping cart
  • Email product fields
  • Email customization
  • Stripe powered payments
  • PayPal support
  • Apple Pay and Web Payments
  • Automatic tax calculation
  • Facebook and Instagram integration
  • Google Shopping integration
  • Mailchimp integration
  • Custom code integration
  • Configure manual shopping rules
  • 3 staff accounts

This plan is best for businesses starting out or with a limited budget.


The Plus plan is the next step up from the Standard plan. This plan costs $84 per month and allows 1,000 cms items, up to $200k annual sales volume, and up to 10 staff accounts with 0% transaction fees.

It includes all of the features of the Standard plan, plus Unbranded emails.

This plan is best for companies looking to enhance their online presence and increase sales.


The Advanced plan is the top-tier eCommerce plan offered by Webflow. It includes all of the features of the Standard and Plus plans. This plan is best for businesses looking to scale their online operations and maximize sales. With this plan, you’re allowed up to 3,000 items and have unlimited annual sales volume. You can also have up to 15 staff accounts. 

It’s challenging to compare Divi and Webflow in terms of pricing as both platforms serve different purposes. Webflow is more of an all-in-one solution, while Divi is a suite of templates used for building WordPress websites. Keep in mind that with Divi, you will need a domain and hosting plan, which are additional costs. With Webflow, all these features are included, and you can easily upgrade your plan.

Divi vs. Webflow: Main Differences


Divi is a WordPress plugin, so it’s easy to use if you’re already familiar with WordPress. Webflow, on the other hand, is a drag-and-drop website builder that’s more suited for those with a decent level of web design experience. 


Divi offers a wide range of pre-made themes and templates that can be customized to suit your needs. Webflow, on the other hand, gives you complete control over your website’s design, but this comes at the expense of ease of use and a higher learning curve.

SEO features

This is especially true for things like title tags and meta descriptions, which are often managed in Webflow. You can also control things like canonical URLs and 301 redirects, making it easier to ensure that your site is correctly optimized for search engines. With Divi, you must enable a module to access similar features.

Pricing Structure

While Divi offers lifetime and yearly plans, Webflow is monthly or annual. Depending on your needs, this can be an advantage or disadvantage. If you need a flexible website that can be updated frequently, then Webflow may be a better option. However, Divi may be a better option if you need a static website that only needs to be updated occasionally.

Customer Support

With email support, a knowledge base, video tutorials, and Webflow University, Webflow provides a thorough help center. Additionally, they offer a community forum where users can interact and give or seek advice.

Divi offers live chat and a social media community with decent video tutorials. 

Divi vs. Webflow: Which Should You Choose?

Here we have picked the best use cases to help you decide which platform is best for you:

Webflow Is For Professional Developers

Webflow is the best option if you’re a web developer or designer. It’s an excellent platform for developers because it offers much control and flexibility. You can code custom functionality into your site without worrying about breaking things. And if you’re not a developer, you can still use Webflow to build complex websites. The learning curve is steep, but the rewards are worth it.

Webflow Is A Better All-In-One Solution

If you’re looking for an all-in-one solution, then Webflow is the better choice. It’s more expensive than Divi, but it includes everything you need to build a website from start to finish. You don’t need to buy any additional plugins or themes, and everything is included in the price of your plan.

Divi Is More Suited For WordPress Users

If you’re already familiar with WordPress, consider using Divi. It integrates seamlessly with WordPress. You can use all of your existing WordPress plugins and themes with Divi. And if you ever want to switch back to WordPress, it’s easy to do so. The only drawback is that you will need many additional plugins to get your site fully featured.

Divi Is More Suited For Beginners

Divi may be the better choice if you’re new to website building, and it’s easier to use than Webflow and doesn’t require coding knowledge. You can get started quickly and easily with Divi. And if you ever need help, a large community of users can assist you.

Divi vs. Webflow: Conclusion

After reading this blog post, it’s clear that Divi and Webflow are great platforms with much to offer. However, it depends on what you’re looking for in a website builder. Webflow is the better platform for small businesses, developers, and web designers, and it is a better all-in-one solution with a wide variety of features and functions. Divi is more suited for WordPress users and beginners. Divi has a massive template collection, and you’re almost sure to find a suitable template for your industry. We hope you enjoyed this Divi vs. Webflow comparison, and please let us know if you have any questions!


Is Divi Beginner Friendly?

Yes, Divi is user-friendly. The interface is easy to use and navigate, and the learning curve is relatively short. Even if you’re not a developer or web designer, you should be able to create a beautiful website with Divi.

Do Divi themes load fast?

Yes, Divi themes are designed to load quickly and efficiently. This is important for both users and search engines, as faster loading times result in a better experience for everyone involved.

What are the limitations of Webflow’s free plan?

The free plan on Webflow is relatively limited. You can only have up to 2 static pages, and you must contend with Webflow branding on your site. You’ll need to upgrade to one of Webflow’s paid plans if you require more.

Who are Webflow’s main competitors?

Some of Webflow’s main competitors include Wix, Weebly, Squarespace, and WordPress. They all offer similar services, but each has its own unique advantages and disadvantages.

Leave a Comment