Which E-Commerce Platform Is Best: Samcart vs. Kartra?

Selecting the best eCommerce platform to power your store is crucial for running an online business. However, it can take time to decide which option is best for your company, given the abundance of options. This blog post will contrast Samcart vs. Kartra, two of the most well-liked eCommerce platforms. We’ll review each platform’s main features, discuss its plans and costs, and discuss their similarities and differences. You ought to know more about which platform is best for your business by the end of this article.

Key Features To Consider In An Ecommerce Platform

Checkout Process

It’s crucial to consider the checkout process when choosing an eCommerce platform. Your platform should provide many payment options and a simple and quick checkout procedure. Additionally, you should confirm that the platform you select offers tools like order tracking and first-rate customer service.


The price is a crucial factor to consider when selecting an eCommerce platform. In accordance with the size of your company and your needs, Samcart and Kartra have various pricing plans.

Samcart has three plans—Launch, Grow, and Scale—ranging from $59 to $299 per month. Kartra also has four plans—Starter, Silver, Gold, and Platinum—which start at $99 per month and go up to $499 per month.

Samcart’s Launch plan might be a better choice if you’re starting with a little online store. However, if you have a larger business or need more advanced features, Kartra’s higher plans may be a better fit.

Ease of Use

Another important consideration when choosing an eCommerce platform is the ease of use. You want to ensure that the platform you choose is easy to set up and use so you can get your store up and running quickly without any headaches.

Samcart and Kartra are relatively easy to use thanks to their drag-and-drop builders, making it simple to create beautiful pages without any coding knowledge. However, because Kartra is more comprehensive than Samcart, there is a learning curve—but once you get the hang of it, it’s just as simple to use!

Third-Party Integrations

Another essential feature to look for in an eCommerce platform is third-party integrations. This includes things like shipping integrations, accounting integrations, and CRM integrations. Having these third-party integrations available will make it easier to run your business and keep track of your customers.

Detailed Analytics

It’s also essential to find an eCommerce platform that offers detailed analytics. This way, you can track your sales, customers, and website traffic. With this data, you can make informed decisions about your business and marketing strategies.

Marketing Features

When choosing an eCommerce platform, you’ll also want to consider the available marketing features. Things like email marketing, social media integration, and abandoned cart recovery can be extremely helpful in driving sales and growing your business.

Knowledge Base And Support

Finally, finding an eCommerce platform that offers a knowledge base and support system is crucial. This way, if you have any queries or issues with your website, you can get assistance from a professional.

Samcart Overview

Samcart is an e-commerce platform that allows you to sell digital and physical products online. It includes features such as a drag-and-drop page builder, customizable checkout pages, and integrations with major payment processors.

Samcart was founded in 2014 by Scott Sanfilippo and Brian Moran. The company is headquartered in Austin, Texas, United States.

What sets Samcart apart from other e-commerce platforms is its focus on simplicity and ease of use. The platform is intended for business owners who want to sell products online but lack the time or technical know-how to create a sophisticated website.

With Samcart, you can create a professional-looking website really quick without any prior experience or technical knowledge. The platform comes with everything you need to start selling products online, including templates, a shopping cart, payment processing, and more.

If you’re looking for an easy-to-use eCommerce platform that doesn’t require any technical know-how, Samcart is an excellent option.

Samcart Pros

7-Day Free Trial

Samcart offers a 7-day free trial to try out the software and all its features before you decide to use it. This is an excellent way to determine whether Samcart is the ideal eCommerce platform for your company before committing to a paid plan. Below are some additional benefits of using Samcart:

Highly Customizable Shopping Cart

Samcart’s shopping cart is highly customizable, so you can create a unique checkout experience for your customers that reflects your brand. You can also add custom fields to capture additional information from your customers at checkout.

Zero Transaction Fees

Samcart charges zero transaction fees on any of its plans, so you can keep more of your hard-earned revenue. This is an excellent benefit if you sell high-ticket items or have a high sales volume.

Extensive Knowledgebase

If you ever need help using Samcart, their knowledge base is extensive and easy to search for common issues. You’ll find helpful articles and tutorials on everything from setting up your account to using advanced features. And if you need help finding what you’re looking for in the knowledgebase, their customer support team is always happy to help.

Subscription Saver

Samcart’s Subscription Saver feature helps increase customer retention by automatically applying discounts to customers who are about to cancel their subscriptions. This is a great way to keep more of your hard-earned revenue and grow your business over time.

Samcart Cons

Some critical features missing on the free plan include Cart Abandonment, Affiliate Center, Subscription Saver, and Post-Order Upsells. These are beneficial features to help increase the revenue of your online store that is unfortunately not available on the Launch Plan. Below are some additional drawbacks of Samcart:

Basic Templates

The templates available with Samcart are basic and only allow for a bit of customization, making it challenging to create a unique look for your store.

Basic Analytics

The analytics available with Samcart are basic and provide less detail than other platforms, making it challenging to track your sales and customers effectively.

Only Stripe And PayPal Integration

Samcart only integrates with Stripe and PayPal, which may not be ideal for businesses that use other payment processors. This can make it difficult to accept payments from all customers.

Not As Many Marketing Features As Kartra

Samcart has fewer marketing features than Kartra, making it challenging to promote your products effectively.

Samcart Key Features

The most significant selling point for Samcart is its simplicity. The platform uses a drag-and-drop builder, so anyone can create beautiful pages without knowing how to code.

Affiliate Center

Samcart also has an affiliate center, so you can quickly recruit affiliates and pay them commissions for promoting your products.

Cart Abandonment

Another critical feature of Samcart is the ability to recover abandoned carts. This can be hugely beneficial, as it can help you boost your sales by recovering lost revenue.

One Click Upsells

Samcart’s one-click upsell feature makes it simple to upsell, which is a great way to raise your average order value. With this, you can offer customers additional products or services after they’ve already made a purchase.

A/B Testing

A/B testing is essential for any online business, as it allows you to test different versions of your pages to see what converts best. Samcart has built-in A/B testing so you can optimize your pages for maximum conversion rate.


Samcart provides an analytics dashboard that gives users key insights into their sales and customers. The dashboard includes charts and graphs that show data such as total sales, conversion rate, average order value, and refund rate. Users can also view the top-selling products as well as the least popular ones. This information is valuable for deciding what products to promote and how to improve conversion rates.


Samcart integrates with several popular payment processors, including Stripe, PayPal, and Authorize.net. It also integrates with email marketing platforms like MailChimp and AWeber. These integrations make it easy for users to accept payments and send follow-up emails to customers after they purchase a product.

Pre-Designed Templates

If you don’t have development knowledge or don’t have the money to hire a designer, Samcart’s pre-designed templates are a great place to start. You can choose from more than 50 template options, so you’re sure to find one that fits your brand’s identity.

Unlimited Products

Samcart allows you to add unlimited products to your online store to grow your business without any restrictions. This is perfect for companies selling various products or expanding their product line.

Digital Wallets

Samcart integrates with all major digital wallets, such as Apple Pay, Amazon Pay, and Google Pay. This makes it easy for customers to checkout using their preferred payment method, which can help increase conversion rates.

Coupons & Discounts

Samcart provides built-in support for coupons and discounts, so you can create promotional codes to offer your customers special deals on your products. This is a great way to boost sales during slow periods or promote new products.

Samcart Plans And Pricing

Samcart Offers three plans that which we go over below:

Samcart Launch Plan

The Samcart Launch Plan is the most basic and affordable option, costing $59 per month. With this plan, you’ll get all of Samcart’s core features, including the drag-and-drop builder, unlimited products and pages, pre-designed templates, 0% processing fees, unlimited memberships, and unlimited courses. This plan is best for small businesses or entrepreneurs just starting eCommerce.

Samcart Grow Plan

The Samcart Grow Plan costs $119 per month and includes all of the features in the Launch Plan, plus a few extras. With this plan, you’ll get access to Samcart’s order bump feature, which allows you to offer additional products at checkout and access to priority email support. The Grow plan also has more advanced features like UTM Tracking, Subscription charge reminders, Advanced subscription cancellations, Advanced integrations, Multiple payment options, and Post-order Upsells.

 This plan is best for businesses starting to grow and need more flexibility with their pricing options.

Samcart Scale Plan

The Samcart Scale Plan is the most expensive option at $299 per month, but it includes all of the Grow Plan’s features and some extras designed for larger businesses. With this plan, you’ll get access to Samcart’s Subscription Saver, Cart Abandonment, Affiliate Center, CRM Integrations, Custom API Integrations, Admin User roles, Customer self-cancellations, and A/B testing. This plan is best for businesses ready to scale up their eCommerce operation.

Samcart Enterprise Plan

This plan is for large enterprises, and you must contact Samcart to get a custom quote. This plan includes all of Samcart’s features, and you also get access to a dedicated account manager.

Kartra Overview

Kartra is an all-in-one online platform that allows users to create, market, and sell their products and services online. It is a complete solution for businesses of all sizes, from solopreneurs to enterprise companies. With Kartra, businesses can easily create beautiful websites, landing pages, sales funnels, and membership sites. Kartra also includes powerful features like email marketing, live chat support, detailed analytics, and more.

Kartra was created by internet marketing expert and software developer Andy Jenkins. He saw the need for a comprehensive platform that would allow businesses to efficiently sell their products and services online. Since its launch in 2018, Kartra has helped thousands of companies increase their sales and grow their online presence.

Kartra Pros

Kartra offers a 14-day free trial for $1 to try out the platform before committing to it. This is a fantastic way to determine whether Kartra is the best fit for you and your company. With this trial, you get full access to all their features with no restrictions for 14 days, which is more than long enough to help you determine if Kartra is a suitable platform.

Wide Variety Of Features

Kartra has various features, including a built-in email marketing system, landing pages, membership sites, and an eCommerce platform. There is a lot to explore with Kartra, and you can find a feature for just about anything you need.

Wide Variety Of Templates

Kartra offers a wide range of templates from which you can select to design the perfect look for your website or landing page. Many third-party integrations are also available to add even more functionality to your website.

Easy To Use Platform

Kartra is an easy-to-use platform with a drag-and-drop interface. This makes it easy to create beautiful websites and landing pages without any coding knowledge. Kartra also has a wide range of tutorials and support documents to get started quickly and easily.

Built-In Email Marketing System

Kartra has a built-in email marketing system to easily send newsletters, product announcements, and other emails to your subscribers. This is a fantastic way to maintain communication with your customers and strengthen your relationship with them.

Kartra Cons

Kartra can be overwhelming for beginners because of the sheer number of features and options. The platform is not as intuitive as other platforms on the market, so it takes some time to get used to it. Kartra requires some initial learning, but it’s a very effective tool once you get the hang of it.

Lack Of Third-Party Integrations

Kartra does not have as many third-party integrations as some other platforms on the market, and this can be a problem if you need to use a specific tool or service that is incompatible with Kartra. However, Kartra does have an API that allows developers to create their own integrations.

The Starter Plan Is Limited

The Starter plan on Kartra is very limited in features and options. If you need more than what the starter plan offers, you will have to upgrade to a higher-priced plan. This can be expensive for some people, especially if they are starting their online business.

Evergreen Webinar Feature Not Available

Kartra’s lack of the evergreen webinar feature can be a problem for those who want to run webinars frequently. Evergreen webinars are recordings of live webinars that can be played back at any time, so they are always available for viewers. 

Can Be More Costly For Beginners

While Kartra has many features and options, it can be more costly for beginners than some other platforms on the market. This is because Kartra has several different pricing plans, and the prices increase based on the number of features and options you need access to. If you are starting your online business, you might not require all of the features that Kartra offers, so you should look into another platform with a lower price tag.

Kartra Key Features

Kartra’s checkout process is straightforward. You can add items to your cart and check out with only a few clicks. There are no hidden fees or charges, and you can even use Kartra’s built-in coupons to get discounts on your purchase.

Drag & Drop Page Builder

Kartra’s drag & drop page builder makes creating beautiful pages for your eCommerce store easy. You can add text, images, videos, and more with a few clicks. And if you need more advanced features, you can always add Kartra’s plugins to your pages.


Kartra’s analytics tools give detailed insights into your eCommerce store’s performance. You can see how many visitors are coming to your site, what they’re buying, and where they’re coming from. You can use this information to make well-informed choices about raising your store’s conversion rates.

Funnels & Campaigns

Kartra’s funnel and campaign builder lets you create complex marketing campaigns that target specific audiences. Your customers can be divided into groups according to location, past purchases, or other factors. And you can track the performance of your campaigns, so you know what’s working and what isn’t.

Kartra Video Platform

Kartra’s video platform gives you everything you need to host, manage, and deliver videos to your customers. You can upload videos directly to Kartra or embed them from YouTube or Vimeo. And Kartra will automatically optimize your videos for delivery across all devices.


The calendar function in Kartra is a fantastic tool for managing your eCommerce business and staying organized. With Kartra, you can create and manage your orders, products, customers, and shipping all in one place. Kartra’s calendar makes it easy to see what’s coming up and what needs to be done.

Integrations & API

Kartra integrates with many popular software platforms and applications, making it easy to connect your eCommerce business with the tools you need to run it smoothly. Kartra also has an API that allows you to connect your own custom applications with Kartra, making it possible to tailor Kartra specifically to your business needs.

Kartra Helpdesks

Customer support can be efficiently managed with Kartra’s helpdesks. You can design a unique help desk for your company using Kartra and assign tickets to particular agents, and set up automated responses to common questions. You can also use the help desk to track customer satisfaction.

Kartra Forms

Kartra’s forms are an easy way to collect information from customers. With Kartra, you can create custom forms and then embed them on your website or landing pages. You can also use the forms to collect payments and track form submissions.

Surveys and Quizzes

Kartra’s surveys and quizzes are great ways to interact with customers. With Kartra, you can create custom surveys and quizzes and then embed them on your website or landing pages. You can also add unlimited questions to your surveys or quizzes and choose from 8 different variations offered by Kartra.

Kartra Plans And Pricing

Kartra’s plans and pricing are straightforward to understand. The starter plan is $99/month, the silver plan is $199/month, the gold plan is $299/month, and the platinum plan is $499/month. Before committing to a monthly plan, you can try out Kartra for 14 days by signing up for a $1 trial. All plans also come with a 30-day money-back guarantee.

The Starter plan is pretty limited and does include the Agency feature, which comes with every other plan. Below are some of the limitations of the Starter plan:

  • Up to 2,500 leads
  • 1 custom domain
  • Send 15,000 emails per month
  • 50 GB bandwidth
  • Host 100 pages
  • 50 videos hosted
  • Up to 2 membership sites
  • Only 1 helpdesk allowed

If you’re looking for everything unlimited and a higher number of leads and custom domains allowed, you will need to upgrade to one of the higher Kartra plans.

Samcart vs. Kartra: Customer Support

Kartra offers a live chat feature that allows you to get help from customer support quickly and easily. This is an excellent feature if you face any platform problems. Samcart does not offer this feature, so you must rely on email if you need help. On top of this, their support is only available during business hours which can be frustrating for users that need more urgent assistance.

If you’re looking for better customer support, Kartra is the way to go.

Samcart vs. Kartra: Knowledgebase And Resources

Kartra offers a more extensive knowledge base than Samcart due to the Kartra Academy. The Kartra Academy is a comprehensive online training platform that offers over 100 hours of video content, downloadable PDFs, and other resources.

The Kartra Academy covers everything from starting with Kartra to advanced marketing strategies. There is also a section devoted to Frequently Asked Questions, which is constantly updated with new questions and answers.

In contrast, Samcart’s knowledge base is much smaller and less comprehensive. Samcart does have some helpful video tutorials, but they are less extensive or detailed than the ones offered by Kartra Academy.

Samcart vs. Kartra: Analytics

Kartra offers more detailed analytics than Samcart, which is vital for understanding your customers and sales. Kartra’s analytics include the following:

-The number of clicks on each element of your page

-The average time spent on each page

-The number of visits to each page

-The number of unique visitors to each page

-The bounce rate for each page

-The conversion rate for each page

-And more!

This level of detail is vital for understanding what works well on your pages and what needs to be improved. It can be challenging to make informed decisions about your marketing without this level of detail. While Samcart does provide some helpful information about customer information, the level of detailed information you can gain from Kartra’s analytics is far more in-depth than what you get from Kartra, so again Kartra would have to be the winner in this round. 

Samcart vs. Kartra: Integrations

Samcart integrates with several popular payment processors, including Stripe and PayPal, and this makes it simple to accept payments from customers worldwide. In addition, Samcart offers integrations with many popular shopping carts, such as Shopify and WooCommerce. This allows you to easily add products to your Samcart account and start selling them immediately. You can also integrate Samcart with many Email marketing Service providers using Zapier.

Kartra also integrates with Stripe and PayPal but does not offer as many integrations with other shopping carts. This can be a hassle if you’re trying to sell products on multiple platforms. However, Kartra does offer integration with Zapier, which allows you to connect to over 1,000 different apps and services. This can be useful if you need to connect Kartra to a service that’s not natively supported. Ultimately, Kartra has so many features that most users wouldn’t need to integrate it with third-party providers. 

Samcart wins this round because it offers more integration options than Kartra. 

Samcart vs. Kartra: Checkout Pages

Checkout pages are important because they’re the last step in the sales process. You want to ensure that your checkout page is accessible and conversion-optimized.

Both Samcart and Kartra come with great checkout pages. Samcart and Kartra allow you to use upsells and downsells on your checkout pages to increase your Average order value. In addition, they both offer a wide variety of templates that allow you to create beautiful and trustworthy-looking checkout pages that are easy to customize. 

Samcart vs. Kartra: Payment Options

As you may already know, Stripe and PayPal are two of the most popular payment processors in the world, and they are both widely used by online businesses of all sizes and are very well-respected in the industry.

So, it should be no surprise that Samcart and Kartra offer integration with these payment processors. You can use either platform to accept payments via Stripe or PayPal.

Samcart vs. Kartra: Key Differences

Kartra Builds Pretty Much Anything

Kartra is a much more versatile platform than Samcart. While Samcart is mainly focused on sales pages, Kartra can be used to build pretty much anything, from membership sites to full-fledged online courses. This makes Kartra a better choice for businesses that want to do more than sell products online.

Samcart’s User Interface Is Slightly Less Complicated

While both platforms have relatively user-friendly interfaces, Samcart’s is slightly less complicated than Kartra’s. This may be because Kartra has more features than Samcart, initially making it seem overwhelming. However, using Kartra should be a breeze once you’ve mastered it.

Kartra Supports Native Webinar Integration, While Samcart Doesn’t

If you’re planning on hosting webinars as part of your marketing strategy, then you’ll be happy to know that Kartra supports native webinar integration. You won’t need to use a third-party service like Zoom or GoToWebinar to host your webinars; everything can be done within the Kartra platform. Samcart does not offer this feature, so if webinars are vital to you, Kartra is the better choice.

Samcart vs. Kartra: Key Similarities

Samcart and Kartra offer great prebuilt templates that make it easy to start your online store. You can quickly choose a template that fits your brand and add your products.

They Both Include A One-Click Upsell Feature

One of the great features of both Samcart and Kartra is the one-click upsell feature. This allows you to offer additional products to your customers after they’ve made a purchase, which can increase your average order value.

They Both Offer Email Marketing Features

Another similarity between these platforms is that they offer email marketing features, allowing you to stay in touch with your customers and promote new products or special deals. This feature comes built-in with Kartra, while Samcart enables you to integrate with third-party providers. 

They Both Allow You to Create Your Own Membership Site

Samcart and Kartra make it simple to build a membership website. You can use their platform to sell access to courses, content, or other digital products. Kartra comes with this feature, so there is no need for any integrations, while Samcart allows integration features with your preferred course builder.

Samcart vs. Kartra: Reasons For Choosing Samcart

You Need Sales And Checkout Pages

The first reason you should choose Samcart is that it’s a straightforward platform, and you can create sales and checkout pages without building an entire sales funnel. This is excellent if you’re just getting started and don’t require all the features of a more complicated platform.

You Don’t Need Sales Funnels

If you’re not interested in building sales funnels, then Samcart is also a good choice. With Samcart, you can create standalone sales pages that are not part of a larger funnel. This means you can focus your marketing efforts on other channels, such as social media or paid advertising.

You Want A Cheaper Solution

Samcart is also a good choice if you’re looking for a cheaper eCommerce solution. The basic plan starts at $59 per month, which is significantly less than the $99 per month price tag of Kartra’s Starter Plan. Samcart could be a great fit for your budget if you only need basic eCommerce functionality.

You Prefer Ease Of Use

Another reason to choose Samcart is that it’s elementary to use. The platform is designed for simplicity, so it’s easy to create beautiful sales pages and checkout forms without technical expertise. If you’re not interested in learning how to code or use complex software, then Samcart could be the right solution for you.

Your Primary Goal Is To Sell Products

Finally, if your primary goal is to sell products online, then Samcart could be your best platform. It’s designed specifically for eCommerce businesses, with all the features and integrations you need to run your store effectively. If you’re not interested in marketing funnels or other advanced features, Samcart could be the perfect solution for your needs.

Samcart vs. Kartra: Reasons For Choosing Kartra

Kartra costs more than Samcart, but you get much more bang for your buck. With Kartra, you get a full suite of marketing features, including high-converting sales funnels and landing pages. You also get an all-in-one solution, so you don’t need to worry about integrating different software solutions. 

You Want A Full Suite Of Marketing Features

As mentioned before, with Kartra, you get a full suite of marketing features. This includes high-converting sales funnels and landing pages. Kartra’s sales funnels are designed to increase conversion rates and drive more sales.

High Converting Sales Funnels And Landing Pages

The sales funnels offered by Kartra are some of the best in the business. They are designed to increase conversion rates and drive more sales. Landing pages are also crucial for driving traffic to your website and capturing leads. With Kartra, you can create beautiful, high-converting landing pages that will help you capture more leads and close more sales.

You Need An All-In-One Solution

Kartra is an all-in-one solution, so you don’t need to worry about integrating different software solutions. Kartra offers everything you need to run your business, from eCommerce capabilities to email marketing to CRM. With Kartra, you can stop stressing about integrating various software programs and instead concentrate on running your business.

You Need More Than Just Ecommerce Capabilities

Kartra offers more than just eCommerce capabilities. With Kartra, you can also run your email marketing, CRM, and other business operations from one platform. This makes Kartra an excellent choice for businesses that need more than just eCommerce capabilities.

We hope you enjoyed this Samcart vs. Kartra article. Check out our FAQs below, or drop a comment in the box down below if you have any questions! Thanks for reading!


Is Kartra Easy To Use?

Yes, Kartra is easy to use, and it has a drag-and-drop builder that makes it simple to create pages and funnels. Plus, it comes with templates, so you don’t have to start from scratch.

Why Is Kartra Expensive?

Kartra is more expensive than other platforms because it includes many features in one place, and it would be costly to buy all of Kartra’s features separately.

Is Kartra Worth The Money?

This depends on your needs and budget. If you need an all-in-one solution that includes eCommerce, marketing, and sales features, then Kartra is worth the investment.

Is Kartra Or Samcart Better For An Ecommerce Store?

It depends on what you’re looking for in an eCommerce platform. If you need sales funnels and landing pages in addition to sales and checkout pages, then Kartra is the better option. However, if you’re looking for sales and checkout pages, Samcart might be a better fit since it’s less expensive and easier to use.

Does Kartra And Samcart Offer Migrations Services?

No, neither platform offers migration services at this time.

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